Our Story

White & Ivory Linens LLP a well-established bedlinen company with two decades of experience in exporting premium products to the USA and Europe markets, has embarked on an exciting new venture by launching its direct-to-consumer (D2C) luxury brand in India. The brand, aptly named Buonai, aims to bring a touch of opulence to Indian households with its exclusive range of bed linens.

The flagship product of the Buonai brand is its exquisite bedsheet sets and comforters. Crafted with meticulous attention to detail, these sets are available in nine vibrant colors to suit diverse preferences. The linens boast a high thread count of 400, ensuring a luxurious feel and exceptional durability. The sateen weave adds an extra layer of sophistication, giving the fabric a smooth, silky finish.

Decades of Expertise

White & Ivory Linens LLP brings 20 years of experience in exporting premium bed linens to the USA and Europe, now launching the Buonai brand in India.

Exquisite Craftsmanship

Buonai offers bedsheet sets and comforters in nine vibrant colors, featuring a luxurious 400-thread count and a sophisticated sateen weave for an elegant finish.

Commitment to Quality

Made from 100% breathable cotton with bio-polished texture, Buonai linens provide exceptional softness and a lustrous shine, elevating any bedroom experience.

What sets Buonai apart is its commitment to quality and comfort. The 100% cotton used in these bedsheet sets and comforters is not only breathable but has also undergone a bio-polishing process. This bio-polishing enhances the fabric’s texture, making it exceptionally soft to the touch. The sheets exude a lustrous shine that adds an element of elegance to any bedroom.

By introducing the Buonai brand in India, the company is making luxury accessible to a wider audience, providing a combination of comfort, style, and quality. The range of colors and the attention to fabric details make Buonai an appealing choice for those who seek a sophisticated and comfortable sleeping experience.

Quality is never an accident.

It is always the result of intelligent effort. We spend most of our time and energy for good design and to achieve high quality. Every single detail from material to technique is thought through with obsessive attention. If our product doesn’t satisfy you, we’ll take it back.

Amazing Super Soft Sheets

I never knew that sheets could be so comfortable. These are literally like hotel quality sheets with an amazing soft touch and amazing soft touch and amazing durable quality.

Cozy Comforter: Sleep Like Heaven!

They have beautiful colors in these solid bed linens , they look really lovely when spread out on bed. Even the comforter quality is truly amazing. 🤩

Indulge in Luxury: Ultimate Comfort

Perfect bedsheet to compliment your bedroom, Attractive colors and super luxury product .